LAS VEGAS - Best known as KIS, or Kiosk Information Systems, the Louisville, Colo.-based kiosk designer and manufacturer has changed its name to KIOSK and adopted a new logo.

The announcement came at KioskCom, in Las Vegas.

To further extend its brand, the company also secured the Web domain name KIOSK.com to use as its corporate sales portal.

"Our corporate name is now synonymous with our product, and there's absolutely no question about what we produce," said founder and chief executive officer Rick Malone.

Malone said KIOSK has moved from manufacturing and systems integration into the role of trend identification and product design to respond to the demands of self-service convenience.

The re-branding effort was evident as early as February, when the company exhibited at The Self-Service & Kiosk Show, in Orlando.

New KIOSK product offerings - including photo and sales applications - also will debut at the show.

KIOSK's latest releases include a car rental check-in solution for Alamo Rent A Car, enabling customers to use a kiosk to locate cars and complete rental agreements. The kiosks currently are deployed at Alamo locations in Dallas-Fort Worth and Las Vegas airports. The company also has begun delivering more than 2,000 custom devices to dispense Amtrak rail tickets in train stations nationwide.

Tom Weaver, KIOSK's vice president of sales and marketing, said the company's immediate future is tied to digital technology.

"Consumers want to be able to download music, wireless ring tones and process digital images," he said. "Our research and development teams are working at warp speed to design self-service kiosks that are customer friendly and technologically robust."

Weaver added that consumer-driven trends of video gaming, especially multiplayer configurations, will move the industry into exciting territory.