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>Digital Signage

    

Planar to acquire Clarity Visual Systems


• 19 Jul 2006

BEAVERTON, Ore. — Planar Systems Inc. announced that it has agreed to acquire all of the outstanding capital stock of privately-held Clarity Visual Systems for approximately $46 million in cash and Planar stock, subject to certain purchase price adjustments to reflect changes in balance sheet items and the number of outstanding shares of Clarity capital stock. Clarity is a leading provider of command and control digital displays and digital signage hardware and software systems for wide-ranging applications.

"Planar's financial strength has provided the flexibility to pursue attractive growth opportunities that integrate our flat-panel display technology and go-to-market expertise with the specialized skills and product focus of a company like Clarity," said Gerry Perkel, Planar president and chief executive officer. "This acquisition fits very well with our new strategic direction, focusing on specialized display market segments that allow Planar to deliver more value to our customers and sell higher-margin solutions. Clarity brings these attributes to Planar, and provides us with an excellent group of employees to augment the existing talent at our company. In addition, we believe the acquisition of Clarity increases Planar's future revenue growth trajectory as well as our future profitability."

Clarity's command and control products include premium display solutions targeted at a wide range of market applications, including transportation and traffic control, security and defense programs, energy, broadcast and telecommunication segments. The company is a leader in market applications where large-screen, multiple integrated displays create a "wall of information." The company's patented information processing hardware and software solutions control the display of information from a wide variety of sources to the display system application. The market for command and control room visual systems was estimated by iSuppli at more than $400 million globally in 2005, and is forecasted to grow more than 15 percent annually.

The digital signage market in which Clarity participates is experiencing rapid growth driven by a number of factors, including broadband delivery of multimedia content, trends in advertising toward targeted marketing campaigns at the point of purchase, and overall reductions in display component costs due, in part, to broad consumer adoption of related product categories. Clarity and its related "Coolsign" brand have sold more than 5,000 signage systems including specialized signage monitors and/or networking software to a variety of attractive market segments, including retail banking, indoor public vendor advertising, casino and hospitality.

Planar's initiatives in retail signage and kiosk systems will be combined with Clarity's market position in digital signage to address this growing market's need for display network management software and specialty displays. The worldwide market for electronic signage was estimated by iSuppli at $1.3 billion in 2006, growing to more than $2.3 billion by 2008.




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