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>Intelligent Kiosk Design
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KIOSKCOM: Coinstar Inc. names ecoATM winner of 'Big Idea' contest

Caroline Cooper

• 10 Nov 2009

Coinstar's Gregg Kaplan presents ecoATM CEO Mark Bowles with a check for $10,000.
Coinstar Inc. today announced the winner of its "Big Idea" contest, following president and COO Gregg Kaplan's keynote presentation at the KioskCom Self Service Expo in New York City.
 
Kaplan awarded a $10,000 prize to San Diego-based ecoATM, a kiosk solution that allows consumers to recycle used electronic devices, such as mobile phones, often trading them as part of a promotion from a participating retailer.
 
Kaplan spoke during his keynote about the fundamental principles of growing a successful kiosk network, such as creating a simple yet compelling concept, innovation, flexibility and a focus on ROI.
 
Using the ecoATM, consumers can trade in used mobile phones at participating retail locations.
The speaker said Coinstar chose ecoATM as the winner because the solution embodies each of those characteristics:
The reason we love ecoATM is that it essentially hits on every measurement we're talking about.
Kaplan says more than $25 billion in used electronic devices sit idle each year. The ecoATM kiosk strives to reduce electronic waste, which Kaplan says supports the environmental efforts that are part of Coinstar's culture.



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