LAS VEGAS — Verizon Wireless is breaking new ground in the U.S. wireless retail experience with the introduction of a new store design in more than 280 company-owned stores.
The stores offer consumers a high-tech and hands-on experience with wireless voice, data, music and video services. The store features a bright new design and integrates a number of innovative self-service systems and operational enhancements designed to streamline the sales process and enhance the customer experience.
Verizon Wireless has already rolled out the design in more than 100 locations nationwide and plans to introduce the new design in more than 180 additional locations by the end of the year.
Some of the store’s new features include:
- A demo zone where customers can explore, experiment and learn using interactive touchscreens or be guided by product-savvy sales staff
- More than 55 working models of handsets, PC cards and other devices for customers to try
- A greeter kiosk that allows customers to check in once they enter the store and list their wireless needs, so representatives can quickly assist them
- A bill payment kiosk that allows customers to make account payments quickly and easily using checks, cash or credit/debit cards
- Customer service and technical support departments, making it easy for customers to get account information, access customer service and address technical issues from trained in-store staff
Most but not all of these features will be incorporated in new stores depending on overall space at the locations. Existing stores also incorporate some of these features, such as the customer service and technical support departments and greeter and bill payment kiosks.
