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 Summit Research offers free report as part of recession survey
Travis K. Kircher contributing editor
• 11 Dec 2008 Summit Research Associates wants to make an offer you can't refuse.
The consulting firm, which focuses solely on the self-service industry, is offering deployers a copy its report, "Interactive Kiosks: Best Practices," with one little catch: Readers must first take an online survey about the current economic crisis is affecting their plans to roll out self-service solutions.
"Our prime motivation for doing the survey at this time is to get a sense of how the economic meltdown has affected the kiosk business," said Francie Mendelsohn, president and founder of Summit Research. "Everybody is asking and nobody knows for certain. Some responses so far have said, 'Yeah, everything is great,' but others have said, 'Well, we're proceeding, but much more cautiously.'"
Mendelsohn says she's been shocked not only by the sheer number of layoffs, but by the companies actually doing the downsizing.
"Some of the people who have already been laid off are from companies I would have thought were the biggest of them all," she said. "So that's what concerns me, not just the little guys."
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| A release instructs users to visit a link where they can complete the survey. Mendelsohn says the survey results will be kept confidential. Users who complete the survey by Dec. 31 will receive the report.
Mendelsohn says time will tell whether this economic recession will drive more deployers to self-service tech.
"You can certainly make the case that now more than ever you need kiosks, because as you're downsizing people, kiosks can perform those functions at a far lower cost," she said.
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