EMMAUS, Pa. — Global media company Rodale Inc. announced today the introduction of a digital kiosk to aid shoppers at the Boston Public Market at Dewey Square, sponsored by Rodale and located along the Rose F. Kennedy Greenway. Designed by creative technology leader Obscura Digital, the kiosk, anchored in the center of the Dewey Square Farmers Market, is available for use by the public on Tuesdays and Thursdays from 11:30 a.m. to 6:30 p.m. through Oct. 15.
“This kiosk represents a happy marriage between digital technology and a traditional farmer’s market,” said Steven Pleshette Murphy, president and chief executive of Rodale. “Deep content and useful features will help visitors get the most out of the market, and by providing a digital display in support of farmers and shoppers, as opposed to distributing paper marketing materials, we demonstrate our commitment to environmentally sound best practices.”
The kiosk will feature digital content that includes information about Rodale’s history, its magazines and international activities, Rodale.com, and the work of the Rodale Institute and the Rodale's Farmers Market Network. Rodale’s recipes and top-selling books, such as the New York Times bestseller “The End of Overeating,” Al Gore’s “An Inconvenient Truth,” “Eat This Not That” and “The Flat Belly Diet” will be featured on the kiosk.
Other kiosk features include a calendar of events highlighting Boston Farmers Market activities, the harvest season, farmer information and vendor Web sites, farm locations in 3D Google maps, interesting farm facts and a glossary of terms. Users will have the ability to e-mail information such as recipes and shopping lists from the kiosk.
“The new kiosk underscores Rodale’s leadership role in the organic food movement, its sponsorship of the Boston Public Market at Dewey Square and the RFK Greenway Conservancy and supports the ongoing effort to inspire people to shop locally and live healthy,” said Nancy Brennan, executive director of The Rose F. Kennedy Greenway Conservancy.
Based on Rodale’s commitment to support both farmers and shoppers with a wealth of in-depth information, Obscura designed a highly interactive touchscreen kiosk. By combining a 42-inch LCD panel with Obscura’s customized touchscreen overlay and custom interface, Obscura created a friendly and intuitive experience for shoppers to navigate through a wide range of valuable content.
