NCR Corp. today announced that Hot Topic Inc., a mall- and Web-based specialty retailer, is implementing NCR Netkey self-service kiosk and digital signage applications.
The NCR Netkey solution is a core part of the retailer's digital strategy, including in-store self-service kiosks, e-commerce and Hot Topic's new HT+1 customer loyalty program, which was launched in November.
Approximately 1,500 NCR Netkey self-service kiosks are in use in Hot Topic's retail stores, where customers can use the kiosks to listen to music, sign up for loyalty programs and check customer-loyalty status. The next phase of the rollout, slated for early this year, will see the kiosks allow shoppers to buy items at www.hottopic.com and have those items shipped to the store or a residence.
"Consumers want more convenience and more options in their shopping experience," said Dusty Lutz, general manager of NCR Netkey. "By delivering a fully integrated self-service platform that unifies point-of-sale, e-commerce and customer loyalty, retailers can establish new revenue channels, reduce sales lost to out-of-stock inventory, build affinity for their brands and keep customers engaged."
