CAMPBELL, Calif. — DVDPlay Inc., a DVD-rental kiosk operator and developer, is celebrating this summer's Olympic Games by giving away free rentals nationwide through its new Lucky 8 promotion.
In Chinese culture, eight is regarded as a lucky number and represents good fortune. Because Beijing is hosting the Olympics, DVDPlay thought the Lucky 8 promotion would be fitting.
According to a news release, DVD renters who visit a DVDPlay kiosk on the designated "lucky" days are eligible for free DVD rentals, using a promotional code posted on the DVDPlay Web site.
"The Olympics are an exciting time to show our national pride and we wanted to salute the achievements of U.S. athletes," said Chuck Berger, chairman of the board and chief executive of DVDPlay. "With 'Lucky 8,' when America wins, essentially everyone wins — possibly eight times."
