Customers expect more from their retail experiences; successful businesses must engage customers intellectually and emotionally. Understanding how technology touches the lives of customers can help a business choose the technology that best meets its needs. Drivers behind the customer experience include:
Making it quick
Solving a problem
Creating a "wow" experience
By using technology to meet those drivers, companies can enhance the customer experience and create a positive last impression that ultimately leads to higher revenue.
Customers expect more from their retail experiences; successful businesses must engage customers intellectually and emotionally. Understanding how technology touches the lives of customers can help a business choose the technology that best meets its needs. Drivers behind the customer experience include: 
